Resources for KEEN enterprise
We have selected some very helpful resources for enterprising students. Below you will find information on many aspects of starting and maintaining a small business, as well as pr and marketing tips.
Launch a small business in 10 steps
Every new business start-up has its own unique set of targets, problems and needs - so no two small businesses are alike. But there are certain golden rules common to all start-ups that you can follow to make sure your start-up business has the best possible chance of survival.
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Budget and plan your finances
Money is the life blood of business and it’s your most important consideration when building a business. Steve Jennings, director of business banking at Alliance & Leicester Commercial Bank offers tips for budgeting and business planning.
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Money-saving tips for small firms
The road ahead remains uncertain for many small businesses, and against a backdrop of slowing growth, cash-flow management is more important than ever.
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Launch a new product or service
Launching a product or service is a critical step for a start-up or early-phase business. Done successfully it can set the business on the path to growth and viability. Botched it can set the business back years in its development or worse. So it is critical that the launch is successful.
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DIY PR - conduct your own PR campaign
Positive press coverage provides the next best thing to a word-of-mouth recommendation; the difference being that you are getting your message across to hundreds, if not thousands of people, rather than just one or two.
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Integrated marketing
Most businesses understand the benefits of an integrated marketing campaign, says CBC director Chaz Brooks, yet many companies find it difficult to build a cohesive strategy that really works.
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Attract and retain staff
When launching a new business, there are so many considerations to make that traditional human resources can be overlooked.
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How to attract customers online
With the economic slowdown set to continue well into 2009, it’s now more important than ever to attract new customers to your business.
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Start selling online
With online spending growing at over 50 per cent year-on-year, it’s hardly surprising that more and more companies are doing business online. In this article Bruce Townsend, marketing manager for retail technology specialist Actinic, provides some basic steps in setting up an online shop.
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Small business survival tips
Businesses need to cut costs and negotiate hard to survive in 2009. Andrew Shaw, partner at Kingston Smith, offers the following New Year’s resolutions to help businesses to survive this tough economic climate.
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